Are you basing your CEO search process on data you obtained on one source? You'll need to check and double-check that information hard to make sure that you aren't making a mistake or being misled. You might find that your potential candidate places high when it comes to being liked, but lower in other areas that really matter.
As MSNBC recently reported, there's a parallel here with the way citizens of the U.S. see President Obama. On the one hand, the Associated Press recently determined that more than 30 percent of those people polled thought that the Commander-in-Chief has done an "outstanding or above average" job in the role, a number that has gone down considerably since he first took office but still dwarfs the naysayers by several points. 58 percent also deemed him "likable."
However, when it came to performance on actual specific issues, the numbers seem less in his favor: 53 percent "totally disapprove" of his administration's response to unemployment, and 59 object to his handling of the Federal budget. Overall, the nays seem to have it, with more than half taking issue with his performance.
Now, obviously one can get in trouble from cherry-picking statistics from any study, and the amount of hard conclusions one can draw from this work is dubious. But that's exactly the point: without the right kind of experienced management consultancy (like YES Partners) to help you interpret data, you could be misled into banking on one figure without getting the full picture of what a person can offer to your business.
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