When you're looking to make an addition to your executive team, candidates are going to want to know a lot more about your company than what the official website and a brief office tour can tell them. They will probably be curious about the more intangible aspects of working at the company, like office culture and employee morale.
This is where employee-generated content can work wonders for your recruiting process. Broadly speaking, employee-generated content encompasses a range of contributions that employees can make to your company's online presence, from blog articles and videos to social media posts. These can focus on a variety of subjects, from descriptions of the typical workday to areas of a specific employee's expertise. The important thing is that this content matches up with and furthers your organizational branding goals.
Social media is one of the best and easiest ways to get your employees involved in creating content. Simply sending out a memo with a brand-specific hashtag for employees to include in their professional social media posts can get your brand's presence out to a broader public. According to a recent Jobvite survey, 73 percent of recruiters have ended up hiring a candidate they connected with on social media, so it's clear that the messages on your social media accounts will be viewed by numerous job seekers and may entice them to connect with you.
Even if the search component of the hiring process is taken care of by executive search consultants, it's still worthwhile to beef up your employee-generated content throughout the hiring period to encourage interested prospects.
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