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Is your business leader ‘creating a sense of trust’?

A recent article from the National Journal floats an intriguing, and perhaps contradictory, idea: could a modern Teddy Roosevelt emerge from the business world?

It's slightly contradictory because, as writer Ron Fournier concedes, former President Roosevelt himself might have been greatly offended by this idea. But he quotes information derived by Richard Edelman, a PR man whose "Edelman Trust Barometer" recently found that fewer than 20 percent of those polled worldwide "trust business and political leaders to make ethical decisions, to tell the truth, or to solve social problems."

Furthermore, Edelman acknowledges the way that businesses might take control of the "bully pulpit," the place in our society that will have the largest effect and be listened to by the most people. This can only really work, though, if the person speaking has the CEO experience to appeal to the public and express themselves honestly.

This seems to be a commonly felt sentiment. In his commentary on the Barometer study, the CEO of the Canadian branch of Edelman, John Clinton, noted that nearly all Canadians want to be able to talk openly with business leaders.

"Trust is at the foundation of everything we do, whether personal or professional," Clinton writes. "If I trust you, I'm more inclined to like you, do business with you and engage with you, and vice-versa. When that trust isn't there, it has a dramatic impact on relationships."

No matter where your business operates, you can find someone who has that fortitude and commitment to ethics with the aid of a recruitment consultant.

Finding people is easy, but finding the RIGHT people is not. YES Partners helps companies FIND the right people – for all company functions, across many industries and globally.

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