Another Microsoft story re-establishes Bill Gates as the founder with a real charitable image. The CEO tenure your current or future chief executive experiences will obviously be influenced by some precedents from previous leaders. But if your business has a history of generosity, it's important that whoever steps into those shoes continues this legacy without seeming obligatory.
Bill Gates has made some news by taking part in a "secret santa" giftgiving exchange that took place over the social media site Reddit. He sent a box containing a stuffed animal and a book, and also purchased a real cow through a charity he supports, according to ABC News. There was also a picture of Gates included in the box to ensure authenticity.
Without any warning, the recipient, a woman going by Rachel, was suddenly part of an interaction with one of the most famous American business figures alive. She took to Reddit again to post photos of her presents and pen a humorous and heartfelt thank you to the man himself.
"I feel SO shocked and excited that not only did I receive a gift from Bill, but it was perfectly and EXACTLY tuned into my interests," she wrote. "Thank you so much Bill for a fantastic and thoughtful gift."
It can be tough to do something simple like this without tons of media speculation when you're holding up weighty CEO responsibilities, but honesty and some candor can help you negotiate your way through such acts without letting the nature of your company eclipse your intention to genuinely connect with consumers. YES Partners is a good choice for seeking out someone who is capable of managing this balancing act.
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