As the global economy continues to expand, American companies must compete with overseas organizations for C-level staff. To get a leg up on international competition, many create unique branding strategies, according to Harvard Business Review. These initiatives communicate essential company values and allow candidates to really engage with prospective employers before signing on the dotted line.
However, creating a truly effective organizational brand isn't as simple as sprucing up some dormant social media accounts. If you really want to connect with candidates, you should take more aggressive steps. Review these essential employer branding tips to get started:
Get executive support
Like most major enterprise projects, developing and deploying an organization-wide branding strategy requires executive sponsorship, Entrepreneur reported. So spend some quality time in the C-suite. The big thinkers that populate these spaces will help you formulate effective messaging and lend your strategy some aspirational energy. Plus, if you want this branding strategy to catalyze a full-scale cultural shift, this change must start from the top and trickle downward.
"Once you've executed your branding strategy, connect with a global executive search firm like YES Partners."
Leverage web resources
Although social media platforms like LinkedIn are not effective recruitment tools, these sites do prove useful when used for branding purposes, according to the Forbes Human Resources Council.
These days, prospective employees want to see that organizations are engaged with their industries and are up on the latest sector-specific news. With social networking sites, you can easily broadcast your industry knowledge and show talent that you're aware of the goings-on within your field.
Additionally, these sites also give you the opportunity to show off your office culture and give candidates a taste of day-to-day operations.
You might also consider redesigning your company website to ensure that you offer an up-to-date digital facade. Often, companies with old-fashioned websites hold equally outmoded values.
Once you've executed your branding strategy and are prepared to bring on new talent, connect with a global executive search firm like YES Partners. Our world-class executive search consultants can help you find truly talented leaders with transformational executive experience.
To see some of the roles we have already successfully placed, click here.
Finding people is easy, but finding the RIGHT people is not. YES Partners helps companies FIND the right people for all company functions, across many industries.