In today's dynamic digital landscape, online marketing reigns supreme. One strategic social media post can garner thousands of prospective customers and rocket your brand to new heights. On the other hand, inept web-based branding can reverberate throughout your entire organization and impact the bottom line. As a result, talented marketing personnel are in high demand.
Unfortunately, it can be difficult to separate truly gifted marketers from creative con artists. So, before you draft a job description, familiarize yourself with some of the qualities most all-star marketing professionals possess.
Online marketing is in a continuous state of flux. Content types and social platforms rise and fall on a regular basis, as consumers navigate the digital marketplace of ideas. Marketing professionals must be able to weather these near-constant shifts and be open to learning new things. Curiosity and intellectual flexibility are must-haves.
"People who have these qualities can innovate and identify trends from seemingly ordinary data – they're the first to try new things (platforms, tools, technology) and think about how marketers can benefit from them," Sarah Hofstetter, senior vice president at the global marketing agency 360i, told Mashable. "They don't always have the answers, but when you're being asked to do never-been-done-before things, there isn't a rule-book."
Social media savvy
Many businesses believe social media is just another operational task to be executed. This is a faulty methodology. Virtual social media traffic directly translates to real dollars and cents and one slip-up can cost you. Ask the Coca-Cola Company which, earlier this year, had to apologize to Russian consumers after Tweeting an offensive graphic.
All-star marketing professionals know how to connect with online consumer communities and can easily navigate the fast-paced world of social media. Of course, modern marketers also have the technical skill set required to create shareable content and properly harness the power of social platforms. They also have the writing skills to stand toe-to-toe with any grammar fanatic.
Tactical with a taste for toil
Strategists and executors rarely occupy two different roles in today's marketing environment. Things move too quickly for that. These days, marketers work to meet short-term goals while planning for the future. They type out tweets and run weekly webinars while at the same time building out annual content calendars and planning long-term website redesigns. Modern marketing professionals embrace versatility.
Now that you know what to look for, it's time to start the hunt. YES partners can help! Finding people is easy, but finding the RIGHT people is not. YES Partners helps companies FIND the right people for all company functions, across many industries and globally.
To see some of the roles we have already successfully placed, click here.