While it's still open for debate how much a CEO should physically represent a company's brand values, some chief executives have taken it upon themselves to make a stand for health and wellness through an initiative with the American Heart Association. According to a press release, more than 20 CEOs are working to support the idea of a healthier workplace.
What's interesting about this program is that its effects are reflected in both company policy and personal actions. Not only are the CEOs trying to change their workplaces for the better, some are taking steps to improve their own health as well.
Whether or not your business has any interest in a similar message, an executive recruiter can find you a candidate whose views on employee wellness match those of your company.
One of the CEOs involved, who is quoted in the press release, is Terry Lundgren of Macy's. In the release, he lists his reasons for supporting this initiative.
"We know that, in the U.S., at least 200,000 deaths from heart disease could be prevented each year through changes in health habits," he said. "We need to make it easier for our employees to make these changes—to make healthy choices and lead healthy lives. That means leading by example."
No matter how your CEO chooses to get him or herself more involved in the well-being of your staff, his leadership is an important facet of building a strong culture in your organization.
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